Primedia Builds Presence on Internet.

Working to expand and broaden its Internet presence, Primedia, Inc. has launched Web sites likeApartmentguide.com--a site for apartment renters--that had 1.35 million visitors in November, 1999 with an average user session of 10 minutes. Focusing on vertical markets, Primedia's Web sites have targeted teens (www.seventeen.com), outdoor recreation (www.equisearch.com), and key life events (www.modernbride.com) and (www.americanbaby.com). And Primedia's business-to-business Internet unit, called IndustryClick, has focused on such markets as entertainment technology (www.digibid.com), telecommunications (www.internettelephony.com) and media (www.mediacentral.com).

"During the last nine months, we have built several very successful Internet businesses," said Charles McCurdy, president of Primedia, And prompted by this success, the company plans to create structures and currencies for outside Internet funding to expand these consumer and business-to-business brands.